The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, December 13, 2006

Radio Advertising Trends


Ken Rutkowski of KenRadio.com sent an interesting pack of statistics about revenue trends in radio.


Year to date, Local and National revenues are flat-lined, with local radio declining. Note that these comparisons are political (this year) to non-political (last year), so the base decline is worse than the trends show.

As I have been saying, radio trends are spelling the future of TV. Local has a challenge. Those with content have options.

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