Radio Advertising Trends

Ken Rutkowski of KenRadio.com sent an interesting pack of statistics about revenue trends in radio.

Year to date, Local and National revenues are flat-lined, with local radio declining. Note that these comparisons are political (this year) to non-political (last year), so the base decline is worse than the trends show.

As I have been saying, radio trends are spelling the future of TV. Local has a challenge. Those with content have options.