The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Friday, October 20, 2006

The Cost Cutting Begins, Signs of Traditional Decline Widen

A number of stories caught my eye and prove that the trend away from "broadcast" advertising continues.

  • NBC is cutting costs by $750 million, and will direct more effort to digital media. Say goodbye to 8 pm dramas! And say hello to layoffs (at a town hall meeting today).
  • The Wall Street Journal saw ad revenue fall by 5.9% in September!
  • The new "My Network TV" is not doing well. Ad Age reports that "the shows average 439,000 viewers in the 18- to 49-year-old demographic and a 0.3 rating/1 share. The total number of nightly viewers adds up to 910,000, according to live-plus-same-day figures provided by Nielsen Media Research through Oct. 15. Those ratings are more akin to a second-tier cable network"

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