The Cost Cutting Begins, Signs of Traditional Decline Widen

A number of stories caught my eye and prove that the trend away from "broadcast" advertising continues.

• NBC is cutting costs by $750 million, and will direct more effort to digital media. Say goodbye to 8 pm dramas! And say hello to layoffs (at a town hall meeting today).
• The Wall Street Journal saw ad revenue fall by 5.9% in September!
• The new "My Network TV" is not doing well. Ad Age reports that "the shows average 439,000 viewers in the 18- to 49-year-old demographic and a 0.3 rating/1 share. The total number of nightly viewers adds up to 910,000, according to live-plus-same-day figures provided by Nielsen Media Research through Oct. 15. Those ratings are more akin to a second-tier cable network"