The Skinny on Broadband Video Viewing

Every quarter, Brian Wieser at MAGNA Global publishes his On-Demand quarterly analysis. You can get the entire report here.

MAGNA looks at traditional linear programs broadcast on the internet and concludes:

"Between May and June of this year, Disney reported 5.7 million episode requests from its trial streaming free episodes of Lost, Desperate Housewives, Alias and Commander-in-Chief. Over an identical time frame, this compares with a total equivalent number of program views of these shows through linear broadcasts at 235 million, a popularity factor of 41 times for free broadcast content over free streams"

Read the report. It is well researched.

My question is: Are the young new adult viewers s queung up to watch Lost, or are they "tuning in" to YouTube?