The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, September 26, 2006

The Skinny on Broadband Video Viewing

Every quarter, Brian Wieser at MAGNA Global publishes his On-Demand quarterly analysis. You can get the entire report here.

MAGNA looks at traditional linear programs broadcast on the internet and concludes:

"Between May and June of this year, Disney reported 5.7 million episode requests from its trial streaming free episodes of Lost, Desperate Housewives, Alias and Commander-in-Chief. Over an identical time frame, this compares with a total equivalent number of program views of these shows through linear broadcasts at 235 million, a popularity factor of 41 times for free broadcast content over free streams"

Read the report. It is well researched.

My question is: Are the young new adult viewers s queung up to watch Lost, or are they "tuning in" to YouTube?


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