Aha! A Good Move by the New York Times
AdAge.com reports that the New York Times has acquired Baseline StudioSystems for $50M.
It's a smart and very interesting move for 2 reasons:
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It's a smart and very interesting move for 2 reasons:
- They can use web-based content to populate the newspaper. This will lower costs .. and they have to lower costs because, like TV will see, they are losing ad revenues and need to!
- They take cash from the struggling cash cow, and invest it in growth. Great financial move.
I like this! Good strategic fit, lowers costs, takes cash from a declining asset and invests in new growth!
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posted by Michael B. Cooper | 12:59 PM
1 Comments:
Good move, sure, Mike, but New York Times' management has shown previously their ability to fumble digital forays. As I always say, "We'll See." :-)
Imran
http://imran.com/media/blog/
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