The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Location: Annapolis, Maryland, United States

Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, August 30, 2006

Aha! A Good Move by the New York Times

AdAge.com reports that the New York Times has acquired Baseline StudioSystems for $50M.

It's a smart and very interesting move for 2 reasons:
  1. They can use web-based content to populate the newspaper. This will lower costs .. and they have to lower costs because, like TV will see, they are losing ad revenues and need to!
  2. They take cash from the struggling cash cow, and invest it in growth. Great financial move.

I like this! Good strategic fit, lowers costs, takes cash from a declining asset and invests in new growth!


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1 Comments:

Blogger Imran Anwar said...

Good move, sure, Mike, but New York Times' management has shown previously their ability to fumble digital forays. As I always say, "We'll See." :-)

Imran
http://imran.com/media/blog/

10:54 PM  

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