The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, July 18, 2006

YouTube Traffic Shows Some Impressive Numbers

100 million videos a day! OK, many of them are very short. 40 seconds to 4 or 5 minutes, with about 2 minutes looking like the average. This is the equivalent of 3,333,333 viewers to a 1 hour TV program on network TV.

That doesn't put it in the top 20. (Last week the Boston Pops Fireworks show on CBS got 7 million viewers).

But it is everyday and growing. As an advertiser, the opportunity to target my audience on YouTube is significant.

The numbers show people will watch lots of low cost productions, as they are more real than many of the high cost reality shows.

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