The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, July 05, 2006

Up-front Slowdown Confirms the Trend

Media Post's story today, For Syndication And Cable, The Holiday Is Here, But So Is The Barbecuing, is a fore-runner of the trend, folks.

Broadcast network TV is down, and the story suggests network cable may be weak as well. It also doesn't help when stories report that ad recall is better on the web than it is on TV!

Is "the brand" what can save the property? Sundance is launching a campaign to let others use their brand.

Who will win, who will lose as this transformation continues?


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