Up-front Slowdown Confirms the Trend

Media Post's story today, For Syndication And Cable, The Holiday Is Here, But So Is The Barbecuing, is a fore-runner of the trend, folks.

Broadcast network TV is down, and the story suggests network cable may be weak as well. It also doesn't help when stories report that ad recall is better on the web than it is on TV!

Is "the brand" what can save the property? Sundance is launching a campaign to let others use their brand.

Who will win, who will lose as this transformation continues?