The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Thursday, June 29, 2006

CBS Cuts Deal with Affiliates

CBS recognizes that it has to leverage digital distribution. As usual, the local broadcasters have to fight to keep a piece of the pie. And in the TV Week piece, they did.

This case shows that unique content is critical in devising a convergence strategy. CBS has it and is keeping peace with the natives while they make the transition. The big question .. Will it last long?


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