The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Monday, July 31, 2006

Coping With Revenue Decline

I just got a call from a sales guy at a software company who sells to TV. He was talking about the opportunity to displace a competitive product by cutting prices!

Yikes!! The prospect is facing, as I have repeatedly discussed, declining revenues. Rather than automate sales, put spots on auction, etc., this TV group is chipping at systems costs. At a time they should be investing to cut their costs of sales AND make their inventory easier to buy, they weaken their suppliers.

Yet another example of management's unwillingness to face reality and change the game to improve performance.

Oh, well. .......


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