The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Location: Annapolis, Maryland, United States

Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, August 09, 2006

Hello! McKinsey Study Predicts Continuing Decline in TV Selling Power

Advertising Age reports a study that suggests that TV advertising was 1/3 as effective as it was in 1990.

The report goes on to state that prices for prime-time broadcast TV are up 40% while viewers are down 50%! I have commented on this wild trend before and all I can say is: "Good work, ad sales guys!!"

How can this keep happening?
Lack of vigilance, too cozy a relationship between buyers and sellers?

And no willingness of TV ad execs to move out of the comfortable box and try auctions, automation, etc. to bring more transparency and liquidity to TV ad sales.

I've been on a 2 week vacation, and have some catch-up to do!


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