Denial Phase Slowly Slipping Away

Ad Age yesterday published a very interesting article about the (finally) completed up-front.

As I have mentioned, ad execs will spin their results, and the fact that sales and CPMs are up is true if you

"aren't counting marketers who sat out the upfront, such as Coca-Cola or AOL, in their base comparisons to last year. "I just didn't see the money there," said a buyer. "If it was, CPMs wouldn't have been flat." "

At least the word is out. TV advertising is on the decline.