The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, September 12, 2006

Hold On to Your Wallets, TV Guys!

Here is the moment that will push traditional TV executives over the edge. Yahoo today reports that AT&T will offer 20 TV channels (we should really refer to this as video channels) over the internet.

Content owners rejoice. Traditional distributors of TV content --- cringe! IF you run a local TV station, viewership has no-where to go but down ... and as we have seen from this year's up-front ... rates can no longer go UP despite the fall of ratings.

So where does that put many of the traditional TV companies?

Somewhere where they have never been before! They must re-examine their basic assumptions about who they are, where they spend dollars and how they attract and retain customers.


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