The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Thursday, September 07, 2006

New CW Network to Run Programs on Broadband

Ad Age reports that the CW will show a number of their youth-oriented programs on the internet before they appear on the old linear network!

And they are teaming up with Microsoft to manage the broadcasts.

This is the the trend, and advertisers (even though they promise these programs will run commercial free) will love it.

The suits have to understand how ads will work in the internet world. People's attention spans are shorter on the net and perhaps the 30 second spot is not it.

In any case, here is a move in the right direction. Unfortunately, if you don't own the content, it's not much help (local broadcaster --- weep now).

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