The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Thursday, November 09, 2006

Disney Impresses- Thank You Politics!

The Disney group showed a very nice profit increase. I'm particularly interested in the local TV revenues and profits. They were strong, as has been all the local TV revenues.

Politics, run on schedule every 2 years in this country, create a great surge in local advertising dollars.

Is is reliable? No? can they match the performance in the future?

I doubt it.

http://news.yahoo.com/s/nm/20061110/bs_nm/media_disney_earns_dc_5

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