The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Monday, October 30, 2006

Not Everyone is Happy With the New Face of Broadcast

I reported last week that NBC was saying goodbye to 8 pm dramas and going exclusively to (low cost of production) reality shows at that hour.

That didn't get a good reaction from Hearst-Argyle Television CEO David Barrett, who said that that could be a mistake.

Yikes! Well, this is one strategy to the shift away from TV. Lower costs, produce lower quality material.

City bus services in many locations face the same. Ridership down? Raise fares, reduce number of bus trips. I haven't seen that work in those cases, and I wait to see if it will work NBC and its affiliates.

Initial reaction from NBC -- said to be reconsidering ....


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