The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Thursday, November 02, 2006

Hmm .. Mobile TV Shows A Viewer Time Shift

Advertising spending rates have traditionally peaked in "Prime Time" (8 pm-11 pm in most locations) ... because that is when people are at home, watching TV.

But a recent report by the Center for Media Research shows that prime time for Mobile TV viewers is noon to 8 pm!! And even more interesting, the study shows that the viewing is NOT dominated by the under 24 year old crowd. More than 3/4's of mobile users are 25 and over!

Their conclusion --- Mobile TV is a "freedom machine" that allows people to watch what they want, when they want, as opposed to wrestling with the remote with others at home.

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