Hmm .. Mobile TV Shows A Viewer Time Shift

Advertising spending rates have traditionally peaked in "Prime Time" (8 pm-11 pm in most locations) ... because that is when people are at home, watching TV.

But a recent report by the Center for Media Research shows that prime time for Mobile TV viewers is noon to 8 pm!! And even more interesting, the study shows that the viewing is NOT dominated by the under 24 year old crowd. More than 3/4's of mobile users are 25 and over!

Their conclusion --- Mobile TV is a "freedom machine" that allows people to watch what they want, when they want, as opposed to wrestling with the remote with others at home.