The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Monday, December 04, 2006

Radio Re-tooling. New Toys Spell the Same for TV?

A Reuters story today headlines: "U.S. broadcasters to spend $250 mln for HD radio". They are doing this to compete against satellite radio and iPods.

Now substitute satellite radio with cable and satellite TV, and iPod with "iPod and Zune", Apple and now Microsoft's personal entertainment gadgets, and you have the same scenario set for TV.

I have been eyeing the new Zune with its glitzy color screen, all set for watching video. The screens are great, the hard drives are getting better .. and the reviewers are all clamouring for better video .. which means it will eventually happen. Imagine, hours of HD video in you pocket... just walk up to you 50" HDTV and plug it in ...

Again, content is king, and those with content have lots of options. But it doesn't spell well for those who don't respond (i.e. local TV). A bold move like this has to be an option to consider.

I'll look at the earnings of the Local and National TV groups later today. Given that this was a political year, it should mask some of the decline .. but it's there.


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