Cross_over Shows Content Drives the Transition

Seeking Alpha Media Stocks has a great story about Jim Cramer (the Booyah man on Mad Money / CNBC) moving his radio presence to the web!

Aha! Could a local TV station move a good portion of its presence to the web and profit? I think so. Remember, people watch content, not a channel. Too many in the old media have got stuck on the concept that they are there to entertain a captured local audience.

Local advertisers want local audiences, and lot and lots of people are spending hours searching the web. Why not have a strong local presence? Local TV's real strength is its LOCAL content .. They can ex plot it even more than they do, as far as I can see now.