The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, November 28, 2006

Cross_over Shows Content Drives the Transition

Seeking Alpha Media Stocks has a great story about Jim Cramer (the Booyah man on Mad Money / CNBC) moving his radio presence to the web!

Aha! Could a local TV station move a good portion of its presence to the web and profit? I think so. Remember, people watch content, not a channel. Too many in the old media have got stuck on the concept that they are there to entertain a captured local audience.

Local advertisers want local audiences, and lot and lots of people are spending hours searching the web. Why not have a strong local presence? Local TV's real strength is its LOCAL content .. They can ex plot it even more than they do, as far as I can see now.

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