The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, May 22, 2007

Younger Viewers Trust On-line More Than TV

Comscore publishes a report showing that younger viewers trust ads associated with on-line more than those on TV. While TV is more noticed (in your face!), the on-line ads carry more trust.

Couple that with the fact that viewer measurement is much deeper (for all but the big big advertisers) on-line, it is no wonder that the on-line world is seeing a resurgence in values ... viz: all the M&A activity.

Again, TV can/should respond by pressing harder on accountability and measurement, but larges factions (especially smaller market sales forces) are well tuned to selling just the opposite!


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