The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, May 02, 2007

Newspapers Lose paper Readers, Gain Web Readers

Newspapers lost 2.1% of their circulation in the last 6 months, according to the Audit Bureau of Circulation, and web visitors to newspaper sites was up 5.3%.

Now, unfortunately, that 5.3% in no way makes up for the losses ... and is a sign of the times (again, again) for traditional media.

Ken Rutklowski's lively daily email carries the headline User Generated Content Threatens Traditional Media. According to Accenture, media executives are concerned that videos on sites like You-Tube, amateur web photos, etc. are increasingly appealing to younger audiences, and threaten their future.

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