The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Monday, May 07, 2007

Now This Is Interesting -- Magazines Held Accountable?!

MediaVest USA has been reported to demand that magazines report actual circulation statistics by issue, not just averages!

Golly! You mean advertisers want to know if they got what they paid for?? Shock!

Again, this can happen because MediaVest controls $900M of consumer magazine advertising.

But, as I always warn, if you are a smaller advertiser, you too should demand full accountability .. and walk to the nearest web advertiser if you don't get it from the traditional media. Remember, the traditional media profits from keeping actual performance obscure!

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