The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Tuesday, May 29, 2007

Ratings Slip -- Again!

Broadcast and Cable is running a story about the recent ratings decline.

The reasons are conjecture, and do not acknowledge the real underlying problem with broadcast media.

"The time zone change" --- wow, now that's creative!
"Creative difficulties" --- duh?
"American Idol" --- even though they were down 7% AND were able to increase their rates!

The underlying issues are a bad pincer setup --- a) increased competition for, and fracturing of the audiences, as they have many many many choices for entertainment.
b) Advertisers, especially small and medium advertisers, get much more accountability, feedback and optimization of their buys when they go to digital media.

Oh yea, and digital advertising has passed $17B a year.


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