The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Thursday, May 31, 2007

Now Cable Viewing Declines

Catch the Variety article.

For cable TV, May proved to be the cruelest month, at least in the Nielsen
ratings: Nine of the top-10 ad-supported networks declined in number of total
viewers, five by double digits

This isn't supposed to be happening (yet) ...


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