The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

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Thursday, May 31, 2007

Now Cable Viewing Declines

Catch the Variety article.

For cable TV, May proved to be the cruelest month, at least in the Nielsen
ratings: Nine of the top-10 ad-supported networks declined in number of total
viewers, five by double digits

This isn't supposed to be happening (yet) ...

posted by Michael B. Cooper | 1:14 PM

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