The Future of TV Advertising

Tracks trends in traditional television ad sales and the impact of new technologies, new competition.

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Proven senior level executive with over 25 years of leading turnarounds and startups of software companies in media, finance, energy and business intelligence. See more at Linked In.

Wednesday, January 17, 2007

Future of Local TV Stations Discussed

Read the top exec soul searchinig in the TV Week article.

Bill Peterson, senior VP of the E.W. Scripps Co.'s television station
group, said "It is the best medium to build brand and distribute a broad
message," he said. "We should stop apologizing."

CBS Television Stations President Tom Kane said that while the local
station business has changed in recent years, it retains a good advertising
model, adding that synergy between stations and their Web sites and other
distribution platforms is bringing in new streams of revenue. "You want to
distribute across platforms and get paid for it," he said.

It is clear that local TV has the advantage of being local and in the community, and they need to extend this into new media.